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What Is the Lipstick Index? And Why is It Back?

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Published on
March 5, 2023
As the theory goes, the Lipstick Index is when consumers cut back on other discretionary purchases, but keep paying for small luxuries, like lipstick. Lipstick sales have grown 37% through October 2022 compared with a year earlier, according to the WSJ. So yes - the Lipstick Index is back baby!
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