Liz Eswein — aka @NewYorkCity — has been praised as "The Most Influential Person on Instagram" by Digiday, and a member of "The First Family of Instagram" by the New York Times.
In this clip from her interview on "The Bullish Podcast," Liz talks about her transition from running a highly successful Instagram account with over 1.5M followers to founding Cycle, a company that applies a talent agency model to the influencer industry.
Liz discusses the latest evolutions in this fast-moving sector, where social media creators are expanding from sponsorship deals and promoting advertisers to developing their own products.
Watch the full stream here:
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