Video games are the new summer blockbuster. The online gaming market is doing better than television, movies and digital music with about $120 billion in revenue. Household names like World of Warcraft and Call of Duty are now dominant in pop culture, with endorsements from rappers, sports icons and more. And they are all published by the same company — Activision. So how did Activision gain so much clout? And are they positioned to grow larger than the NFL in becoming the future of live media, sports and entertainment?